Malmö Digital Analyst Meetup
Server-side Google Tag Manager - a digital analysts new best friend
Tagging is a big part of online marketing and tracking, providing access to data, but also challenges, with Google Tag Manager being the king of the hill. In this presentation we look at the latest addition, Server-side GTM – what it is and how you get started. We´ll look at different use cases, what problems it can help us solve, how it cooperates with other Google Cloud products and how it can make the day of a Digital Analyst easier.
Speaker:
Johan Strand - Digital Analyst with 10+ years experience of ecommerce, online marketing and tracking. Focused on Google Cloud and Marketing Platform to make sure that the organization have access to the right data for insights.
Agenda:
17:30 – 17:45 – Meet & Greet
17:45 – 18:30 – Presentation
18:30 – 19:00 – Meet & eat
19:00 – 20:00 – Q&A
sponsored by:
Platinum partners
