Server-side Google Tag Manager - a digital analysts new best friend
Tagging is a big part of online marketing and tracking, providing access to data, but also challenges, with Google Tag Manager being the king of the hill. In this presentation we look at the latest addition, Server-side GTM – what it is and how you get started. We´ll look at different use cases, what problems it can help us solve, how it cooperates with other Google Cloud products and how it can make the day of a Digital Analyst easier.
- web analyst lead at Resurs Bank and teacher at IHM Business School, will talk about how Google Analytics 4 integrate with BigQuery and GCP.
Speaker's Linkedin profile: https://www.linkedin.com/in/johanstrand86/