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AW Seminar

The Power of Design in AI-Powered Services for Business Success

Putting the people first.

With the rise of Artificial Intelligence (AI), businesses are constantly looking for ways to incorporate AI-powered services into their operations. However, the focus is often on the technology and its capabilities rather than the human experience. This can lead to ineffective and even harmful outcomes for businesses, such as low user engagement and reputational damage.

In this talk, we'll explore the crucial role of human-centered design in the development of AI-powered services and how it can benefit businesses. By understanding human needs and desires through design, businesses can improve the user experience, increase engagement, customer satisfaction, brand loyalty, and ultimately drive business success. We'll also discuss potential risks with data biases and how inclusive design and user testing can help mitigate these challenges.

By attending this talk, you'll learn how human-centered design can shape the future of AI-powered services for business success. Join us for an insightful and thought-provoking discussion on the intersection of technology, humanity, and business.


Pontus Wärnestål - (PhD in Computational Linguistics) has over twenty years of experience in UX and Service Design and AI. With one leg in academia and the other in the industry, Pontus brings a unique perspective to his work, which is highly sought after by clients and colleagues alike. As an Associate Professor in Information Technology at Halmstad University, Pontus has made significant contributions to the academic community through his research and pedagogical work. Pontus has helped numerous clients across a wide range of sectors to create innovative, user-centered products and services. Pontus is the author of the book "Designing AI-Powered Services" (Studentlitteratur, 2022), and "Design av AI-drivna tjänster" (Studentlitteratur, 2021).


17:30 – 17:45 – Meet & Greet
17:45 – 18:30 – Presentation
18:30 – 19:00 – Meet & eat
19:00 – 20:00 – Q&A

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