Malmö Digital Analyst Meetup
Get started with Adobe Analytics and GA4 + BigQuery
In the first presentation, we will shine a spotlight on Adobe Analytics, a formidable competitor in the analytics arena. Join us for an insightful session as we delve into the world of web analytics and discover alternatives to the ubiquitous Google Analytics.
Secondly, discover how to seamlessly combine data sources and create insightful dashboards with Google Analytics 4 and BigQuery. We will delve into the possibilities, walk you through the first basic steps, and discuss the potential benefits it will offer your business.
Format:
Two presentations à 20 min and an open discussion with the audience after each one. There will be food and mingle after the talks. Presentations will be held in English.
Speaker:
Johan Strand - web analyst lead at Resurs Bank and teacher at IHM Business School, will talk about how Google Analytics 4 integrate with BigQuery and GCP. Speaker's Linkedin profile: https://www.linkedin.com/in/johanstrand86/
Visar Behrami - web analyst at Telenor, will with his extensive knowledge and experience walk you through the basics of Adobe Analytics and provide valuable insights into its features and capabilities. Speaker's Linkedin profile: https://www.linkedin.com/in/visar-behrami/
Agenda:
17:00 – 17:30 – Meet & Greet
17:30 – 18:00 – Presentation – Visar Behrami
18:15 – 18:45 – Presentation – Johan Strand
18:45 – 20:00 – Meet & eat
