GA4 GDPR compliance and GTM tips & trix

There have recently been huge discussions regarding Google Analytics 4 and GPDR compliance and what the options may be for a digital analyst. Caroline Vidal works as a Analytics Specialist at IIH Nordic in Copenhagen and she will talk about the concerns on privacy and how Recapture, a solution built by IIH Nordic, can help with compliance.

Speakers Linkedin profile: https://www.linkedin.com/in/caroline-e-vidal/

Google Tag Manager (GTM) is without doubt the most common tool for handling online tracking. It is a web-based tool that simplifies the process of implementing and managing tracking tags or snippets of code on a website without the need for manual coding. 

Niclas Lundgren works as a Marketing Analytics Specialist at Axis Communications and will show us his best tips and trix for working in GTM.

Speakers Linkedin profile: https://www.linkedin.com/in/niclas-lundgren-48594a74/