Tuesday 09 Apr 17:30

Using Narrative as a Design Tool

The Digital UI

FOOD: Yes

LEVEL: Intermediate

You're designing a new service, product, app, website, etc., and you want it to make sense, and be seamless. You want it to be meaningful. But where do coherence and meaning come from?


We'll discuss 

•the psychology of storytelling, and why humans tend to think in narrative

•how designers can take advantage of that tendency to plan more coherent experiences and services

•how to use narrative as a medium for concept iteration and refinement

•how to use stories to align projects and earn buy-in from stakeholders


We'll also give real-world examples of narrative prototyping in action, and show how it can get design teams communicating better and working in the same direction.


Agenda:
17.30 - 17.45 Meet & Greet

17.45 - 18.30 Presentation

18.30 - 19.00 Meet & Eat

19.00 - 19.30 Q&A


Victoria Kirk-Owal and Carl Alviani are UX strategists and writers who've been tackling this problem for over a decade, and we've found that the most meaningful experiences usually have the best stories, and a good story always makes a good strategy.



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