Tuesday 08 Aug 17:00

Unicorn or Dragon: Tap into Chinese Market for Growth

TEDx speaker Bo Ji


LEVEL: Beginner

Tech Crunch reported on March 16, 2017 that there are total 223 unicorns in the world. China has 131 unicorns which is about 60% of total unicorns in the world. Largest IPO ever is from China. On average 40% of the revenues are from China after foreign start-ups enter China. China has 1.3 billion consumers and 680 million mobile internet users. There is no greater moment than right now to look to China for future growth. Of course, expanding into China isn't easy. The amount of time, resources and energy required to start operating in China is beyond many startups and even large corporations. Yet, the lucrative Chinese market is hard to resist. So, how can you expand to China successfully!?

During the event, we will be tackling the opportunities and issues facing Swedish entrepreneurs as they look to expand their businesses into China.

You'll also have the opportunity to learn about the China Start programme - a five-day program in Beijing, Shanghai and Shenzhen that will help European start-ups to understand, grow and develop in China’s dynamic market.

The seminar will inspire you and motivate you that getting into China could be the wisest and most impactful decision your business makes.


17.00 - 17.15 – Meet & Greet

17.15 – 17.30 – Opening address by Nicole Tran - Representative For Nordic Regions, China Start

17.30 – 18.10 – Presentation: Unicorn or Dragon: Tap into Chinese Market for Growth.

18.10 – 18.30 – Something lighter to eat and drink

18.30 – 19.00 – Questions & Answers

Keynote speaker:

Bo Ji, Assistant Dean for Europe, CKGSB

Bo Ji is an inspiring TEDx speaker, a Chinaprenuer, and game changer for global startups expanding into China

Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China. Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well sought conference speaker.

Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, CKGSB, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also offers advices to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings.

Bo created the first ever “China Start” program to systematically bring global startups to China. Bo is a strong advocate of startup China expansion. He is instrumental in develop "China Start" program to help European startups to expand to China. He frequently appears at tech conference all across Europe as keynote speaker.

Cheung Kong Graduate School of Business(CKGSB) is a world-class business school in China that aims to develop current and future leaders with a global vision, a humanitarian spirit and an innovative mind-set.

Over the past 14 years, CKGSB has developed into a prominent business school with 45 full-time professors, who have earned their PhDs or held tenured faculty positions at leading business schools such as Harvard, Wharton and Stanford.

More than half of the 10,000 CKGSB alumni are at the CEO or Chairman level and, collectively, lead one-fifth of China’s most valuable brands. Together, their companies shape over $1 trillion in annual revenue, 14% of China’s GDP, which demonstrates the school’s impact and influence. CKGSB has a European office located at 11–12 St. James Square, London.

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