Wednesday 15 Jun 16:00

Creating one big happy product family

ProductTank Malmö


LEVEL: Intermediate

The product learning continues. Special topic of the day will be Product Portfolios. Look forward to discussing questions such as:

• How to transition from one product to many?

• Winning the battle of shared “resources”?

• How a product portfolio changes an organization?

… and much more.

As before, we will kick off with lightning talks to get inspired. After that we use the Open Space format to allow your own questions to be front and center. If you have challenges you need help solving, or experiences you'd like to share, then this event is for you.

Drinks and a lighter snack will be served during the event. Presentations and group discussions are likely to be in English (unless everyone in your group knows Swedish).

Lightning talks

1. "You are the product - your customer is the resource!" - Anders Sjöström, Scan Coin

2. "Challenges and opportunities in a product portfolio containing three overlapping products" - Filip Persson, Lundalogik

Lundalogik is currently developing and selling three different CRM systems, all with superficial big overlaps. Why is this so? Did this product strategy just happen or was it deliberate? In which ways can you really divide and segment a market? How can you make it clear for potential customers which solutions is correct for them? How do you manage the internal competition for resources and focus? This lightning talk will look in to the reality of Lundalogik and will try to answer the above questions.


Who are the organizers?

ProductTank Malmö is run by Martin Müntzing and Erik Starck, both with experience of product management in small startups and large corporations. With this meetup series, we hope to reach product people interested in business strategy, market research, analytics, planning processes, customer experience, and much more.

If interest is high enough, ProductTank will run as a monthly event. To get inspired, learn about upcoming events, and give us feedback, please join the discussion on 

What is ProductTank?

Founded in London in 2010, ProductTank is an informal meetup that brings together the local product community in over 70 cities around the world – whether they’re product managers, designers, or developers – to share their experience and knowledge.

Read more about ProductTank, and join a global product management community, at

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