Everybody is talking about Innovation – What is it and why is it difficult?
Peter F. Drucker, one of the world’s most influential management thinkers, once stated: “Business has only two functions — marketing and innovation.”
Marketing is an established discipline. Every company has a VP Marketing, a marketing plan and a budget for execution of marketing activities. But what about Innovation? Do you have a VP Innovation? Do you have an innovation plan and a budget? Most companies would say they have an R&D budget. But do you get innovation because you spend money on R&D? What about innovation in other parts of the organization?
There is no doubt innovation is important. Everybody is talking about it. Politicians talk about innovation as the solution to unemployment and as the savior of our welfare system. Last year 730 MSEK of taxpayers’ money were poured into the “Innovation System” in Skåne alone (source Sydsvenskan Dec14, 2013)
Innovation is a broad term. Sometimes it means entrepreneurship, how to produce a business idea and start a new company. In this workshop, we will not talk about entrepreneurship. Instead, we will talk about innovation in established organizations. What are the hurdles for innovation in established organizations, what would make you more innovative in your organization and what would make your organization more innovative as a whole? Finally, how do we boil down all of this into requirements for your new business offer?
Presentation: Innovations are produced by people. In the workshop, we will go through some key elements on how people function in organizations, what make people contribute and possible ways to align and visualize the focus of the innovation efforts. We will also look at examples on how visualizations give a starting point for the requirement elicitation and elaboration.
Expected Result: The workshop will demystify innovation and provide you with some insights into how bits and pieces fit together in the big jigsaw puzzle that build up an innovative organization.
Pontus Rystedt is a product management and business development specialist with over 20 years of experience from fast moving, high-tech businesses, covering both large multinational organizations as well as start-ups and smaller, family owned companies. He is the founder of the Hi3.biz concept for innovation and change. He holds an M.Sc. in Applied Physics from Linköping University and an MBA from IESE business school in Barcelona, Spain.