Thursday 15 Feb 17:30

Every User is a Hero

The Digital UI

FOOD: Yes

“Designers are storytellers”, we’ve often heard, but rarely do we dig down into what that really means. Narrative plays a huge, hidden role in the way we form memories and experience interactions—it’s the iceberg of UX, really—but how often do designers sit down and map it out, from the user’s point of view? How many of us actually bother to write the story?

Drawing on over a decade of design, writing and design-oriented content production, this talk argues that a strong narrative is crucial to creating “meaningful” user experiences, and offers a few techniques for crafting one. It also presents some surprising parallels between the writing process and the design process, exposing useful tools for both practices.

About the speaker
Carl Alviani is a Content Producer at Topp, and has been writing about the design process and its consequences for over a decade. His work has appeared in Wired, Fast Company, Forbes, Harvard Business Review, Gizmodo and Quartz, and he’s developed content and narrative strategy for clients ranging from Microsoft and Nike to major design schools and studios (including CIID, just over the bridge). Originally from the US, he holds a Masters in Industrial Design from the Pratt Institute in Brooklyn, and worked as a science teacher and a product designer before shifting over to writing.


Agenda

17.30-17.45 - Meet & Greet 

17.45-18.30 - Speaker Presentation 

18.30-19.00 - Pizza & Beer 

19.00-20.00 - Q&A with Speaker 



Sponsored by:



Platinum Partners

Capish100px

Premium Partners

Neo4j 100px Mediaevolution100px Netset100px Combitech100px Axis100px Verisure100 Tretton37px100 Qlik100px Webstep100pxnew Playtechbgt100px Oneagency100px Edument100px Knightec100 Connectitude100px Securelink100px Omegapoint100px Advenica100 Tetrapak100x50

Partners

Tieto100pxnew Vergic100px Handelsbanken100px Thirdbase100px U blox100px Yrkesorange100px Oddhill100px Se 100px Tedkomp100px Stratiteq100pxbl Crosstech100px Hotnew100px Purplescout100px Frontiot100px Empear100px Lundalogik100px Servicewell100px 24hr100px Lytics100px Softhouse100px Schneider100px Ifacts logo partner 100px Resursbank 100px Pinmeto100px Stickybit100px Terranet100px Bimobject100px Additude100px Essiq100px Falconio100px Aveva 100x50 Seavus web partner 100 Humanit100px Hero gaming logo web partner 100 Avensia100px
Sign in