Using your story to build your business:
The Science of Storytelling
Entrepreneurs, businesses and individuals pitch ideas all the time, but the most effective means to communicate a message is by using oral storytelling. Yet, we are still surrounded by ineffective stories, which make no lasting impressions. Clarifying the difference between effective and ineffective stories helps as you create your own individual story. Despite the myth that storytelling is “hit-or-miss”, there is an actual science behind the crafting of an effective story. This is a special opportunity to learn from two storytelling experts with many years of experience and education in the field as they share about The Science of Storytelling.
The objectives of this workshop are:
- Explore how storytelling can engage your listener and convey your message.
- Learn the difference between effective and ineffective stories.
- Share and exchange ideas about the benefits of storytelling for organizations, entrepreneurs, and individuals.
17.45-18.00 – Meet & Greet
18.00-18.45 – Workshop part 1
18.45-19.15 – Break with something to eat
19.15-20.15 – Workshop part 2
Laurina Bergqvist started her storytelling career as a story listener with a father, great-aunt and elderly neighbors who always had time to tell a story. In 1994, she accidentally discovered the power of storytelling to share a message on a larger stage. After years of trial-and-error and real life storytelling experience, Laurina headed back to university to earn her Master’s degree in Storytelling from East Tennessee State University. Since starting graduate school, Laurina has held workshops in five countries, for teachers in higher education, entrepreneurs and other professionals. Laurina also has a Bachelor’s degree (4 years) in International Business from the University of Texas at Austin.
Laurina has earned the Distinguished Toastmaster award in Toastmasters International - A Non-Profit Organization that helps individuals develop their public speaking and leadership skills. She has held workshops for Youth Toastmasters eight times, to share her knowledge and skills with young people. Laurina has also successfully competed in the Toastmasters International speech contest, reaching the finals at the District level. Laurina is also an active member of Berättargruppen Ägir, and she is the 2016 Skåne Champion in StorySlam.
Sonny Bergqvist is a fourth generation storyteller and dynamic public speaker. As outreach coordinator at Arizona Western College, Sonny held over 55 presentations at local schools. Subsequently, an increase of 290% enrollment was achieved within the Engineering Department. Sonny effectively uses storytelling in all presentations and public speaking workshops. As an experienced presenter, Sonny assists business professionals in creating skills that engage their audience while moving their target demographic to take action.
With a Bachelor’s degree in Management, Sonny has worked at Arizona Western College within the Engineering Department before starting his own business. Sonny is a member of Phi Kappa Phi honor society, an active member of Toastmasters International and has served as President of Malmö Toastmasters. Sonny is also an avid student in the art of stand-up-comedy.