Thursday 22 Sep 17:30

Immersive Online Shopping

AW Seminar


LEVEL: Intermediate

CDON is the biggest online shopping site in Scandinavia and has their headquarters and development unit here in Malmö. They constantly try to improve the shopping experience for their customers and invest heavily in trying to make the shopping experience more joyful and seamless. This evening CDON and their technology partner Apptus will share their visions around the future online shopping experience.

This event is intended for people interested in developing and using immersive online shopping solutions.


Our Speakers

Axel Rydby, UX Director at CDON (previous Design Director at Massive) and Michael Ericsson (COO) from Apptus Technologies:

“Our UX vision, to create one of the most immersive online shopping experiences in the world, aims to do what physical stores can't. Imagine a store that rearranges itself to best fit your needs and desires, a store where there's no friction and no interruptions, and the more you shop, the more the store will know what you want - even before you do."

After the presentations and pizza, there will be a discussion around immersive online shopping. Suggested topics:

* How far can we push a personalized experience with machine learning?

* How can we balance convenient shopping while retaining personal integrity?


17.30 - Meet and greet

17.50 - Immersive Online Shopping, Axel Rydby and Apptus

18.30 - Pizza time
 and networking

19.00 - Discussion

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